Project Concept

Create a typeface

PURE. The beginnings and visual constructs of PURE have been very experimental. An extreme contrast between strokes and letter forms, it was a competition between visuals, feel, and atmosphere that finalized the product that PURE is today.There were many vast inspirations that have had an impression on this typeface. Mostly due to today’s modernism, I decided to create a hybrid geometrical and organic sans serif.

Final Product